YouTube is the most popular platform for music videos, with over 2 billion monthly active users and billions of views every day. If you are a musician or a music producer, you might be wondering how to promote your YouTube music video and reach your target audience. In this blog post, I will share with you 5 effective strategies that can help you boost your views, engagement, and revenue from your YouTube music video in 2024. These strategies are based on my experience as a YouTuber and the best practices from the industry experts.
Strategy 1: Optimize your video for YouTube SEO
The first strategy to promote your YouTube music video is to optimize it for YouTube SEO. YouTube SEO is the process of improving your video’s visibility and ranking on YouTube’s search engine. By optimizing your video for YouTube SEO, you can increase the chances of your video being discovered by potential viewers who are searching for music videos related to your genre, style, or topic. To optimize your video for YouTube SEO, you need to pay attention to the following elements:
- Title: Your title should be catchy, relevant, and include your main keyword. For example, if your music video is about a love song, you can use a title like “I Love You – Official Music Video by John Smith”.
- Description: Your description should provide further instructions about your music video, such as the lyrics, the story behind the song, the credits, and the links to your social media or website. You should also include your main keyword and some related keywords in your description. For example, you can write something like “I Love You is a romantic song written and performed by John Smith. It expresses his deep feelings for his girlfriend. Watch the official music video and enjoy the beautiful scenery and the sweet melody. Lyrics: I love you, you love me, we are happy as can be… Follow me on Instagram: @exampleinstahandle. Visit my website: www.example.com”.
- Tags: Your tags should be relevant words or phrases that describe your music video and help YouTube understand what your video is about. You should use your main keyword and some related keywords as your tags. For example, you can use tags like “I love you”, “John Smith”, “love song”, “romantic music”, “pop music”, etc.
- Thumbnail: Your thumbnail is the image that represents your video on YouTube. It should be eye-catching, high-quality, and consistent with your video content. You can use a still image from your video, a custom image, or a text overlay. For example, you can use a thumbnail that shows you and your girlfriend holding hands, or a thumbnail that says, “I Love You – Official Music Video by John Smith”.
- Subtitles: Subtitles are the text versions of your video’s audio. They can help your viewers understand your lyrics better, especially if they speak a different language or have hearing impairments. They can also help YouTube index your video content and rank it higher in search results. You can create subtitles manually, use YouTube’s automatic subtitles, or use a third-party service like com to generate subtitles for your video.
Strategy 2: Share your video on social media and music blogs
The second strategy to promote your YouTube music video is to share it on social media and music blogs. Social media and music blogs are great platforms to spread the word about your music video and reach a wider audience. You can use the following tips to share your video effectively:
- Choose the right platforms: You should choose the social media platforms and music blogs that are relevant to your music genre, style, and audience. For example, if your music video is a rap song, you can use platforms like Twitter, Instagram, TikTok, and SoundCloud, and blogs like XXL, Complex, and Rap-Up.
- Create engaging posts: You should create engaging posts that capture your audience’s attention and encourage them to watch your video. You can use catchy captions, hashtags, emojis, stickers, polls, questions, or challenges. For example, you can write something like “Check out my new rap song ‘I Love You’ and let me know what you think. #ILoveYou #JohnSmith #RapMusic \uD83D\uDC4F\uD83D\uDC4F\uD83D\uDC4F”.
- Interact with your audience: You should interact with your audience by replying to their comments, messages, or mentions, liking their posts, following them back, or shouting them out. You can also ask them for feedback, suggestions, or requests. For example, you can write something like “Thank you for watching my video and leaving a comment. I appreciate your support. What song do you want me to rap next?”
- Collaborate with other musicians: You can collaborate with other musicians who have a similar or complementary music genre, style, or audience. You can feature them in your video, remix their songs, or create a playlist with their songs. You can also cross-promote each other’s videos on your social media and music blogs. For example, you can write something like “I teamed up with @janesmith to remix her hit song ‘I Hate You’. Watch our video and let us know what you think. #IHateYou #JaneSmith #JohnSmith #RapMusic \uD83D\uDD25”.
Strategy 3: Use YouTube ads to boost your video views
The third strategy to promote your YouTube music video is to use YouTube ads to boost your video views. YouTube’s ads are paid advertisements that show up before, during, after, or around other videos on YouTube. You can use YouTube ads to reach a large and targeted audience who are interested in your music genre, style, or topic. To use YouTube ads, you need to create a Google Ads account, set up a campaign, choose your budget, select your target audience, and create your ad. You can use the following tips to use YouTube ads effectively:
- Pick the right ad format: You should decide the ad format that suits your video content and your campaign goal. There are four main types of YouTube ads: skippable in-stream ads, non-skippable in-stream ads, video discovery ads, and bumper ads. Skippable in-stream ads are the most common and flexible types of YouTube ads. They allow viewers to skip the ad after 5 seconds, and you only pay when they watch at least 30 seconds or the whole ad. Non-skippable in-stream ads are shorter (15 seconds or less) and more intrusive, but they guarantee that viewers watch the entire ad. Video discovery ads are thumbnail images that appear on YouTube’s search results, homepage, or watch page, and they direct viewers to your video. Bumper ads are very short (6 seconds or less) and non-skippable, and they are ideal for raising brand awareness or reinforcing a message.
- Optimize your ad content: You should optimize your ad content to capture your audience’s attention and interest. You can use a catchy title, a clear and relevant message, a strong call to action, and a high-quality video. You should also make sure that your ad content matches your video content, and that your ad content is suitable for your target audience and YouTube’s ad policies.
- Test and measure your ad performance: You should test and measure your ad performance to see what works and what doesn’t. You can use YouTube’s analytics tools to track your ad views, impressions, click-through rate, watch time, cost per view, and conversions. You can also use Google Ads’ experiments feature to compare different versions of your ad and see which one performs better. Likewise, you should use the data and insights from your ad performance to optimize your ad campaign and improve your results.
Strategy 4: Create engaging and valuable content for your viewers
The fourth strategy to promote your YouTube music video is to create engaging and valuable content for your viewers. Your content is the core of your YouTube channel, and it determines whether your viewers will watch, like, comment, share, subscribe, or come back for more. To create engaging and valuable content for your viewers, you need to pay attention to the following elements:
- Quality: Your content should be high-quality, meaning that it should have a good sound, image, editing, and production. You should use a good camera, microphone, lighting, and software to create your content. You should also avoid any technical difficulties, such as glitches, delays, or errors, that might affect your content quality.
- Value: Your content should provide value to your viewers, meaning that it should entertain, educate, inspire, or inform them. You should create content that matches your music genre, style, and topic, and that showcases your talent, personality, and passion. You should also create content that meets your viewers’ needs, wants, or interests, and that solves their problems, answers their questions, or fulfills their desires.
- Variety: Your content should have variety, meaning that it should have different types, formats, or themes. You should create content that appeals to different segments of your audience, and that keeps them interested and engaged. You can create content such as music videos, lyric videos, behind-the-scenes videos, live performances, covers, collaborations, interviews, tutorials, Q&A, vlogs, etc.
Strategy 5: Use YouTube Music Video Promotion Service
The fifth and final strategy to promote your YouTube music video is to use LenosTube’s YouTube Music Video Promotion Service. LenosTube is a professional and affordable service that can help you promote your YouTube music video to a real and targeted audience.
To use LenosTube’s YouTube Music Video Promotion Service, you just need to:
- Visit their website and select your plan or create your own plan.
- Enter your video URL and your email address.
- Make a secure payment via PayPal or credit card.
- Sit back and relax while LenosTube does the magic for you.
Conclusion
I hope you found this blog post helpful and informative. If you want to promote your YouTube music video and get more views, likes, comments, and subscribers, follow these 5 ways and use YouTube Music Video Promotion Service. You will see amazing results in no time. Good luck and happy music making!